A good example of Advertising photography i have chosen to use Lynx. the reason i decided to go with lynx is because as a company they use Advertising photography, however they add their own unique twist to it, the company have realised a couple new fragrance to the brand Lynx Excite and Lynx 2012 Final edition. this i when my point starts the whole world knows about the Mayan calendar believe it or not but the Lynx company feels its a good way of attracting viewers a potential buyers of the product. but this is the strange part why would a company use the end of the world as advertisement is this just advertisement to feed of the trend of the whole 2012 thing or is this some kind of warning?