A good example of Advertising photography i have chosen to use Lynx. the reason i decided to go with lynx is because as a company they use Advertising photography, however they add their own unique twist to it, the company have realised a couple new fragrance to the brand Lynx Excite and Lynx 2012 Final edition. this i when my point starts the whole world knows about the Mayan calendar believe it or not but the Lynx company feels its a good way of attracting viewers a potential buyers of the product. but this is the strange part why would a company use the end of the world as advertisement is this just advertisement to feed of the trend of the whole 2012 thing or is this some kind of warning?   

Advertising photography

Is one of the most used forms of photography we have as Human bings.  This form of photography is used to attract Viewers by advertising Shops, Brands, Products, parties etc. with out second thought you think this is a powerful art form, and the reason is because Pictures are worth a thousand words and can bring in a lot of money to advertising companies and Marketing teams alike, knowing the both companies will then go in search for the right photographer for the job, the photographer that they feel could send a message or statement to the viewers that  show the Company, Product, Brand, Shop etc in the best light possible. this different companies use Advertising photography to promote themselves. the difference  Advertising photography and photojournalism is the the isolation  Advertising photography is normally shot in a studio, where a photojournalism is mostly taken on site of different  natural and man made events.     

photojournalism

Photojournalist take picture that will hit the news, media, Lifestyles head on to raise awareness with pictures like the one above. Timeliness is basically the picture  that have meaning and contexts of recent events to the viewers for example the 2012 olympics. the objective of a photojournalist is to portray the independent meanings found in a situation of a picture understood by the viewers, the Narrative of the picture (the story its telling you, what the story the picture above is telling you), and the news elements along side it, making the facts and effects shown in the picture more relatable to the viewers.             

photojournalism?

What is photojournalism? Well photojournalism is basically a journalist but without the real use of words. A photojournalist tells a story just like the journalist would but he or she will tell the, tell with pictures.  The life of a photojournalist isn’t as essay as it sound, to be able to tell an entire story from a couple of photos takes a lot of practice, luck and a man in the inside.  A photojournalist is more than just a simple photographer he or she has to think deeply about the meaning and possible meaning they can portray to the viewers. That’s the problem with photojournalism that the original meaning captured by the journalist can be changed completely by the viewer’s take and opinion of the picture.  A photojournalist takes much pride in know that there pictures are as raw as possible, there is practically no editing involved, unless the picture needs a little touch up. In the end a photojournalist wants nothing more than to create that Dramatic question that could or couldn’t change the viewers  way of thinking. 

This picture was taken at college, i had to capture the footballers passing the ball to each other, it sounds easy but believe me its far from that, you was not allowed to use any setting but Manuel  and have to chose the right  shutter speed to be able to capture the ball moving and still keep everyone and everything focused, and also capturing the Line (horizontal, vertical, diagonal, perspective lines.

THIS IS MOTION BLUR!!! @itsIFFYtime https://twitter.com/itsIFFYtime

this is motion blur under Uva lighting,to me is very magical photo, this photo is completely natural no editing at all just the Uva lights and motion blur 

Working with the Art

The look of a winner, the camera reflected this as you guys will see when the video is dropped, the body art was a huge bonus. whilst filming on set i spent a bit more time than i should on this lady but can you blame me? the camera loved her it was like the camera was her soul mate every move she made the camera felt like it was alive and breathing on puls to her dancing... what a great day to be a camera man/ director